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Drunk Elephant

Updated: Aug 17, 2023

The Skin Care Brand That's Taking the Industry by Storm

If you're a beauty enthusiast or skincare aficionado, you've probably heard of Drunk Elephant. This wildly popular brand has taken the industry by storm with its unique philosophy and innovative products. But what exactly sets them apart from the rest? In this post, we're going to take a closer look at Drunk Elephant and explore why it's become such a beloved brand among skincare enthusiasts.

The Story Behind Drunk Elephant

Drunk Elephant was founded by Tiffany Masterson, a mother of four, in 2012. Masterson was struggling with her own skin issues and realized that many of the products she was using contained ingredients that were causing irritation and inflammation. She began researching and experimenting with different ingredients, eventually creating a line of products that were free of what she called the "Suspicious 6" - essential oils, silicones, chemical sunscreens, SLS, drying alcohols, and fragrances/dyes.

The brand's name comes from Masterson's belief that elephants love to eat the fruit from the marula tree, which can ferment and make them "drunk." She saw this as a metaphor for how people can get "drunk" on the idea that more is always better when it comes to skincare, leading to overuse and irritation.

Clean Ingredients

One of the key factors that sets Drunk Elephant apart is their commitment to using clean ingredients. They avoid the "Suspicious 6" and instead focus on using high-quality, non-toxic ingredients that are gentle on the skin. This approach has resonated with consumers who are increasingly concerned about the safety and efficacy of the products they use.

Drunk Elephant's ingredient list is impressive, featuring everything from marula oil and vitamin C to glycolic acid and niacinamide. And unlike many other skincare brands, they're transparent about exactly what's in their products and why they chose each ingredient.

Innovative Formulations

Drunk Elephant is also known for its innovative formulations. The brand's founder, Tiffany Masterson, is a self-taught formulator who draws on her own experience with skin issues to create products that really work. The brand's hero product, the T.L.C. Sukari Babyfacial, is a cult favorite that has been praised for its ability to transform dull, uneven skin. Other popular products include the C-Firma Day Serum, the Virgin Marula Luxury Facial Oil, and the Protini Polypeptide Cream.

Drunk Elephant's products are designed to work together as part of a complete skincare routine. They even offer a "shelfie" on their website, showing customers how to arrange their products for optimal results. This approach has made it easy for consumers to get the most out of their skincare routine without having to do a lot of research on their own.

Brand Philosophy

Finally, Drunk Elephant's brand philosophy is a major part of what makes it so beloved. The brand is all about "clean compatibility" - creating products that work together seamlessly to support the skin's natural barrier. They also emphasize the importance of avoiding "sensitizing" ingredients that can cause inflammation and damage to the skin. Overall, Drunk Elephant's approach is focused on nourishing and supporting the skin's natural processes, rather than harshly treating issues.

And it's not just about the products themselves - Drunk Elephant is also committed to being a socially responsible and environmentally friendly brand. They use sustainable packaging and are a member of 1% for the Planet, donating 1% of their sales to environmental causes.


Drunk Elephant has quickly become one of the most popular and beloved skincare brands on the market, and for good reason. Their commitment to clean ingredients, innovative formulations, and supportive brand philosophy has resonated with consumers looking for effective, non-toxic skincare. Whether you're new to the brand or a longtime fan, it's clear that Drunk Elephant is here to stay.

:: note 📝

If you're interested in trying out Drunk Elephant products, a reliable source for international cosmetic products is Bayblue Trading HK.


Bayblue Hot SKUs

EAN - Products - Quantity Open For Order

Barcode Description(EN)

2072264267 Day Kit

2072211698 Ceramighty Af Eye Balm 15ml

2071866998 A-Gloei Virgin Marula Oil With Retinol 30ml

2071753717 The Takeoff Kit

2071753649 T.L.C. Framboos Glycolic Night Serum 30ml

2071753625 Protini Serum 30ml

2071753618 A-Passioni Package Reform 30ml

2071753588 E-Rase Clean Cleansing Micellar Water 240ml

2071753571 F-Balm Electrolyte Waterfacial 50ml

2071866981 Umbra Sheer Physical Daily Defense Spf 30 90ml

2071753564 Lala Retro Whipped Cream 50ml

2071753557 C-Tango Multivitamin Eye Cream 15ml

2071753540 Beste No. 9 Jelly Cleanser 150ml

2071753533 Virgin Marula Luxury Facial Oil 15ml

2071753526 Slaai Makeup Removing Cleanser W Bamboo Extract 150ml

2071753519 Protini Polypeptide Cream 50ml

2071753502 Shaba Complex Eye Serum 15ml

2071753496 T.L.C. Sukari Babyfacial 50ml

2071753465 Virgin Marula Luxury Facial Oil 30ml

856556004739 Protini Polypeptide Cream50ml 50ml 500 Pcs

812343030350 Lala Retro Whipped Cream 50ml 500Pcs

812343032392 A-Passioni Package Reform 30ml3 0ml 500Pcs


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