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Maybelline New York

The Iconic Beauty Brand

Maybelline New-York is one of the most recognized and beloved names in the beauty industry. The brand has been around for over a century, and it's known for its affordable yet high-quality makeup products. Maybelline has become a staple in many women's makeup bags around the world, and for a good reason. In this blog post, we will explore the history of Maybelline, its most popular products, and why it has become such an iconic brand.

The History of Maybelline New-York

Maybelline was founded in 1915 by a young entrepreneur named Tom Lyle Williams. The story goes that Williams' sister Mabel used to mix Vaseline with coal dust to darken her lashes and brows. Williams saw the potential in this and created the first Maybelline product, a mascara named after his sister. The mascara was a huge success, and soon Maybelline became a household name. In the 1920s, Maybelline introduced its first eyebrow pencil, and in the 1930s, it launched its iconic red and green Great Lash mascara, which is still a best-seller today.

Maybelline's Most Popular Products

Maybelline has a wide range of products, but some have become more popular than others. The Great Lash mascara is still a cult favorite and has been a best-seller for over 40 years. Maybelline's Fit Me foundation is also popular because it comes in a wide range of shades and has a natural finish. The SuperStay Matte Ink liquid lipstick is another fan-favorite because it's long-lasting and doesn't transfer. Maybelline also has a popular line of eyeshadow palettes, such as the Nudes and the Burgundy Bar.

Maybelline's Iconic Status

Maybelline's success can be attributed to its innovative products, affordable prices, and clever marketing campaigns. The brand has always been committed to inclusivity and diversity, which has helped it resonate with a wide range of consumers. Maybelline has also collaborated with many celebrities, such as Gigi Hadid and Shay Mitchell, to create limited-edition collections. These collaborations have helped keep the brand relevant and on-trend.


Maybelline New-York is a beloved beauty brand that has been around for over a century. From its humble beginnings as a mascara named after the founder's sister, Maybelline has grown into a global icon. The brand's commitment to inclusivity, affordability, and innovation has helped it stay relevant and popular for generations. Whether you're a makeup novice or a beauty expert, Maybelline has something for everyone.


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