Neroli Portofino Acqua EDT is a fragrance produced by the luxury perfume brand Tom Ford. It was launched in 2016 as a lighter, fresher version of the original Neroli Portofino fragrance. Here are some insights about this perfume:
Fragrance profile: Neroli Portofino Acqua EDT is a citrusy fragrance that features the scent of neroli, a bitter orange flower. It also contains notes of lemon, bergamot, mandarin, lavender, and jasmine, among others. The fragrance is designed to be fresh, light, and clean, making it suitable for everyday wear.
Market positioning: Tom Ford is a high-end perfume brand that is known for its luxury fragrances. Neroli Portofino Acqua EDT is positioned as a premium fragrance, with a price point that reflects its status as a luxury product. It is marketed towards a sophisticated and discerning audience who value quality and exclusivity.
Brand appeal: Tom Ford is a well-respected brand in the perfume industry, known for its attention to detail and commitment to using high-quality ingredients. The brand has a loyal following among perfume enthusiasts and is often associated with luxury, elegance, and sophistication. Neroli Portofino Acqua EDT is designed to appeal to this audience, with its premium ingredients and refined fragrance profile.
Target audience: Neroli Portofino Acqua EDT is designed for both men and women, although it may appeal more to a male audience due to its fresh and citrusy scent profile. It is marketed towards an affluent and sophisticated audience who value quality and exclusivity, and who are willing to pay a premium price for a premium product.
Seasonality: Neroli Portofino Acqua EDT is a light and fresh fragrance that is well-suited to warm weather and summer months. It is designed to be a refreshing and invigorating scent that can be worn on hot days or during outdoor activities. However, it may be less suitable for colder months or more formal occasions, where a heavier or more complex fragrance may be more appropriate.
Overall, Neroli Portofino Acqua EDT is a premium fragrance that is designed to appeal to a sophisticated and discerning audience. It features a fresh and citrusy scent profile that is well-suited to warm weather and casual occasions. The fragrance is positioned as a luxury product, with a price point that reflects its exclusivity and premium ingredients.
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