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Vietnam & Mesoestetic

Mesoestetic is making strategic moves to expand its presence in the Vietnamese skincare market, which is expected to grow at a significant rate in the coming years. The brand's focus on tailoring its offerings to local consumers and working with local partners can help it establish a strong foothold in the market. Overall, Mesoestetic's expansion in Vietnam appears to be a wise business move that could result in continued success for the brand.


Mesoestetic is a Spanish skincare brand that has been making waves in the beauty industry. Its products are known for their high quality and effectiveness in treating various skin concerns, including hyperpigmentation, acne, and aging. While the brand has a global presence, it has recently been making significant strides in expanding its reach in the Vietnamese market.

According to a report by GlobalData, the Vietnamese skincare market is expected to grow at a compound annual growth rate (CAGR) of 7.3% between 2020 and 2025. This growth can be attributed to factors such as the increasing disposable income of Vietnamese consumers, the growing awareness of skincare products, and the increasing demand for natural and organic skincare products.

Mesoestetic has recognized the potential of the Vietnamese market and has been actively expanding its presence in the country. In an interview with Beauty Packaging, Joan Carles Font, the CEO of Mesoestetic, stated that "Vietnam is a priority market for Mesoestetic. It's a country with a population of nearly 100 million people and a growing middle class with increasing purchasing power, which makes it a very attractive market for us."


Mesoestetic has been working with local partners to increase its distribution channels in Vietnam. The brand has also been launching new products specifically tailored to the needs of Vietnamese consumers. For example, it recently launched the Mesoestetic Radiance DNA Essence, which contains ingredients such as Vietnamese gold orchid extract and pearl extract, known for their brightening and anti-aging properties.

Experts in the beauty industry have also recognized the potential of the Vietnamese market for skincare brands. According to Sarah Jindal, Senior Global Analyst, Beauty & Personal Care at Mintel, "Vietnamese consumers are increasingly looking for effective and innovative skincare products, and they are willing to invest in quality brands. With the growing demand for natural and organic skincare products, there is a huge opportunity for brands like Mesoestetic to expand their presence in Vietnam."

In conclusion, Mesoestetic is well-positioned to capitalize on the growth potential of the Vietnamese skincare market. With its high-quality products and focus on tailoring its offerings to local consumers, the brand is likely to see continued success in the country.

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